The Prediction Market Promo Platform
Where Everybody Wins.
The game
has changed.
The consumer funnel was built for the old world—but Gen Z doesn’t live there anymore. 40% of all retail promotions are either inefficient or unprofitable. They tune out consumers by offering traditional discounts that are tired and all too common.
Today, the customer journey is actually an infinite loop of inspiration, exploration, community, and loyalty.
A win-win-win.
In the old world, brands were at the center of the consumer journey. Today, people are.
It's about entertainment. It's about participation. And most importantly, it's about connection—a connection to a moment.
The brands winning today aren't creating the moments. They're involved in them. They're a part of the conversation.
Our tech is stacked.
Behind Covr is our ai-powered, proprietary black box technology called MACK (Market Access Conversion Key) that allows us to seamlessly underwrite, hedge, and execute every promotion, with zero-risk and predictable returns.
This is the intelligence that makes every promotion fully-insured, predictable, and financially risk-free.
1. Purchase Is Made
When a customer makes a purchase, they are presented with an event—a tournament, game, a cultural moment with a predicted outcome.
2. Customer Opts In or Out
Customers are automatically opted-in when they make a purchase, but can opt out of the event at checkout. To be compliant, no purchase is necessary to participate in the promotion, but no matter—it's covered (see what we did there?)
3. The Event Hits
If the predicted outcome of an event is true, there are three winners: the customer, the brand, and their ad agency (if an agency is involved).
4. The Customer Wins
The customer gets a full rebate of the amount spent, up to a cap, fulfilled by Covr. This is used to refund the purchase, but it is also digital currency toward a future purchase, as the brand is not fulfilling the rebate—Covr is.
5. The Brand Wins
The brand keeps full margin—no discount needed. They win the customer journey with high stakes engagement. They receive a future purchase with the rebate and get measurable engagement tied to outcomes, not impressions. All risk is assumed by Covr. They also get data and analytics to entice sales from the now-known customer journeys.
6. The Agency Wins
The ad agency helps unlock an innovative and premium promo format that drafts off prediction markets. They get seamless campaign alignment. They provide their client proven returns without requiring fulfillment, legal, administration, or hedging of the risk.
Who, What, and Why
Specialized Trading & Hedging Expertise
Our team has over 30+ years of prediction-market and trading experience, including two PhD-level mathematicians architecting our real-time execution and hedging strategies.
Underwrite Sales Liability
We accesses multiple prediction and liquidity markets to fully underwrite every promotion. When customers win, the payouts are covered—all benefit, no risk.
100% Covered
Full Program Management
We design, manage, and execute the entire promotion from concept through completion, integrating seamlessly with your existing marketing stack and agency partners.
Compliance & Fulfillment
As a TPA, we ensure full sweepstakes and promotional compliance, and handle prize delivery, rebate execution, and currency disbursement (cash or stablecoins).
Customer Experience & Wallet
We operate the customer wallet experience, delivering a frictionless, high-value interaction that builds durable loyalty and advocacy.
Real-Time Visibility & Optimization
Our dashboard gives brands clarity into sales and engagement — enabling real-time optimization throughout the campaign.
Be in it, to win it.
Investor restrictions and regulatory limitations hinder brands from accessing prediction and gaming markets—even when those markets hold the keys to breakthrough engagement.
Covr solves this through our Third Party Administrator (TPA) model, which provides legal, compliant access to markets brands cannot enter on their own. Covr is exclusive, non-commoditizable, and impossible to replicate internally.
Every play, every win, every story, powered by the only full-stack platform that makes your brand the hero.
Moments move markets now. The brands who harness them will surge ahead; the ones who don’t will fade into the scroll.
Covr turns cultural outcomes into brand outcomes—transforming everyday purchases into the stories customers retell.
We can help you get in the game.
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© 2025 Covr Promo, Inc.
Born to play. Built to pay.
Covr pairs a customer’s purchase with a real-world outcome—a match, a tournament, a headline-driving moment with a predictable outcome. If the moment hits, the customer gets their purchased item fully covered.
Covr shoulders the payout, the brand keeps its margin, and the audience gets a promotion they actually care about—one with real stakes, anticipation, and participation.
